Temporary launch price

The whole Notebook. Four bucks.

Pro is the version we want people to use: a permanent Notebook, chat across everything you save, and private MCP access from Codex, Claude, or another compatible AI client.

The one to get

Pro

$6$4per month

We cut Pro to $4/month for launch. Subscribe while this price is available and that is the monthly renewal price shown in Stripe. Cancel anytime.

300 AI-enriched saves each month
Permanent Notebook history
Notebook chat in Instagram DMs and on the site
Private MCP/API access for Codex, Claude, and compatible clients
OKF export, custom instructions, translations, and longer videos
Secure checkout and cancellation through Stripe

Send a Reel first

Looking for a different plan?

Other ways to subscribe

Plus and Creator remain available for people with a specific reason to choose them. For almost everyone, we recommend Pro.

Creator Early Access$12/month

Swipe files, hook analysis, scripts, remixes, and creator tools.

Plus$2/month

Permanent history, search, notebooks, and 100 AI-enriched saves.

Do I need to install an app?

No. Capture starts in Instagram: share a Reel to @holdthatreel just as you would share it with a friend. The web library is there when you want to search or edit what you saved.

Is $4 a temporary price?

Yes. The crossed-out $6 is the regular price we currently expect for this offer. Checkout shows the exact monthly renewal amount before you subscribe, and you can manage or cancel through Stripe.

What happens when I reach the AI limit?

Hold That can still record the source and available details without AI enrichment. Your Reel does not need to disappear just because the monthly AI allowance is used up.